Our Works IMA

OUR WORK

BCA – Increasing the corporate value

2012 - Present

The Challenge

PT Bank Central Asia Tbk (BCA) is one of the leading private banks in Indonesia. All this time BCA's communication was more in the form of product communication to consumers. BCA wished to increase its communications to other stakeholders in an effort to increase the value of the corporation.

The Approach

IM&A developed a perception survey based communications strategy for BCA, implementing a corporate communication program that enhances BCA's reputation in the eyes of its stakeholders, utilizing the things that BCA has and creating special programs and executing through traditional media and digital PR/media. The BCA corporate communications program include corporate social responsibility programs, investor and employee communications.

The Result

BCA has managed to raise and maintain its awareness levels to become the first ranked in top of mind banks and is currently considered one of the most reputable banks. Leading in media share of voice with a total of +6000 media coverage per year.

OUR WORK

Fonterra Brands Indonesia

2002 – 2014

The Challenge

To increase the awareness of the silent and debilitating effects of osteoporosis and to increase the consumption of milk as a preventive measure, specifically Anlene calcium fortified milk powder.

The Approach

IM&A with Fonterra initiated a proposal to the Ministry of Health to declare National Osteoporosis Day to be commemorated each year starting in 2002 and the then Minister of Health agreed to adopt the Osteoporosis campaign with Fonterra and the Indonesian Osteoporosis Association. Since then IM&A continued to organize and supervise, the media campaign as well as the events management of National Osteoporosis Day coordinating with all the stakeholders. Anlene’s own commercial and marketing communications campaign were realigned to the National Osteoporosis Day program which included an annual mass gymnastics event and highlighted the walkathon for healthy bones involving 10 000 people in 2009 in which the Indonesian President and the First Lady took part, and smaller mass walk events in many cities across Indonesia in Java, Bali, Sumatra and Kalimantan.

The Result

The program resulted in 11 years of significant coverage across print, broadcast and online media annually, driving attention to Anlene’s integrated marketing program and translating into substantial rise in sales. Above all our PR program established community perception of Anlene milk as the best preventive measure against osteoporosis. David Ross, President Director of New Zealand Milk Indonesia commended the campaign as ‘the best communications campaign for Anlene in the Asia Pacific region’.

OUR WORK

Visa, World’s Leading Electronic Payment – Financial Literacy

2006 – Present

The Challenge

Visa Worldwide Indonesia believes that greater financial knowledge empowers people to better manage their money, which in turn allows individuals, families and the wider country to prosper. A survey conducted by the Indonesian Financial Services Authority revealed that only 25 per cent of women consider themselves financially literate compared to 33 per cent of men. In contrast, 75% of all household finances are managed by women. and they are also found to be more influential within the household when it comes to educating children, household assistants and other family members.

The Approach

Working with the Indonesian Financial Services Authority (OJK) and Bank Indonesia (BI), Visa developed and delivered #IbuBerbagiBijak – a financial literacy program targeted at women. Adopting a “train the trainer” concept, the program empowers women to educate their loved ones, family members, and neighbors by sharing their newfound financial literacy skills through a series of activities on social media using and community outreach.

The Result

#IbuBerbagiBijak financial literacy program has reached more than 300,000 mothers and communities across the country. generating 156 blog posts, 45,000 followers on Instagram and over 170,000 page views, empowering women with important financial skills.

OUR WORK

Bill & Melinda Gates Foundation - Financial Inclusion

2014 – Present

The Challenge

Bill and Melinda Gates Foundation is actively involved in assisting countries through the sharing of knowledge resources and provision of expertise and grants to facilitate the deployment of digital financial and payment services.  The Foundation requires active intelligence gathering support on financial inclusion policies/ initiatives in Kenya, Uganda, Nigeria, as well as Indonesia, India and Pakistan.

The Approach

Inke Maris & Associates has been working with the Gates Foundation, Financial services for the Poor since 2014 to help them gather insights to Digital Financial Services the Indonesian market. This includes insider insights on political thinking and debate regarding potential policy developments that will impact financial inclusion programs. We have provided Gates Foundation with in-depth stakeholder and policy benchmarking analysis, intelligence reports and rapid alerts, and also cultivated a network of key stakeholders from local including high ranking officials from the government, media, experts and business. Also working together with BMGF’s grantee Microsave to raise awareness and educate stakeholders including media about financial inclusion issues.

The Result

As a result of our findings and report to GF, the Foundation has decided to make Indonesia one of their priority countries in their Financial Inclusion and Digital Financial Services development assistance program.

OUR WORK

RI Ministry of Tourism - Tour de Jakarta 2016

July 2016

The Challenge

The RI Ministry of Tourism was tasked with attracting 12 million foreign visitors and 260 million domestic tourists; one avenue to achieve the target was through the development of the individual tourist market. Through Sports tourism, which was a rising trend, the Ministry aimed to execute a cycling event as a mix of sports and tourist attracting promotion. The Tour de Jakarta was listed on the international sports calendar and was selected by the Ministry as the event that could be used for its goal. The ministry sought an agency that could help it design and execute the event to achieve its goal and selected Inke Maris & Associates for the job. Designing the international event for 30 July 2016 using Jakarta’s main thoroughfare of Jalan Jenderal Soedirman and Jalan MH Thamrin required many logistical endeavours and coordination police, traffic and city agencies.

The Approach

Approaching the matter from a strategic point of view, first identifying stakeholders involved, IM&A served to coordinate with the UCI (Union Cycliste Internationale), Ikatan Sport Sepeda Indonesia (Local Cycling Association) as an extension of the Ministry to work together with the various stakeholders involved. Key to the Ministry’s goal IM&A develop a plan involving pre event activities to promote the event, executing of the event and media coverage activities to promote and sustain communications about the event.

The Result

Tour de Jakarta 2016 became the first international level cycling event in Jakarta with domestic and international racers. 19 Teams or 190 racers participated. Endorsed by the Minister of Tourism the event is now a regular warm-up event for the Tour de Singkarak. Minister of Tourism Arief Yahya said that the event was a positive activity that served to increase domestic and international visitors to Jakarta.

OUR WORK

Communications Program on Nerve Health

The Challenge

Neurobion, a neurotropic vitamin, would like to increase awareness on neuropathy and link it with Total Solution from Neurobion.

The Approach

Collaborate with PERDOSSI, IAI and hospitals, Introduce Neuropathy Check Point at hospitals and Introduce Lawan Neuropati campaign. Riding on Neuropathy Awareness Week to raise awareness, establish consumer and clinical research for local data. Utilise media and blogger to resonate the message on neuropathy.

The Result

More than 9000 participants in Neuropathy Check Point at hospitals, 97% of participants know neuropathy from media, the 1st local consumer data and 1st local clinical research. Gain wider support from Ministry of Health and IAI.